Straightforward UX. Empowered teams.

My sweet spot is where strategy, design, and content intersect — the spot that really moves the needle. This applies to not only the work we do, but how we work together as a collaborative design team. An empowered team encouraged to have a growth mindset not only stays together, but slays together.

Quick question: what brings you here?

Sam Siman with her son, smiling in a field of autumn wildflowers

The work

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What people say it’s like to work with me

Pulled from 360 feedback. Pick a trait and I’ll show you the lines that prove it.

This site bends to you.

Bigger text, calmer motion, higher contrast, or a look through someone else’s eyes. Try it and watch everything respond.

Password, please

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Experience this site your way

WCAG 2.2 AA
See the checks

Live check of color contrast (WCAG 1.4.3 for AA, 1.4.6 for AAA), plus your size and motion settings. It isn’t a full audit; that takes people and assistive tech too.

Accessibility isn’t a last-week checklist for me. It’s how I design and how I lead design teams. Change anything here and the whole site responds.

Text size
Contrast
Motion
Spacing
Typeface
See it through someone else’s eyes
Just for fun
Lens on. Press Esc to exit.

Read more of my case studies